Say Goodbye to Static Billboards and Hello to Digital Displays
The digital billboards in Times Square are some of the greatest examples of advances in the advertising and marketing arena. Static billboards used to line the streets in a city and on highways, advertising a product or service. Pictures and posters plastered on buses, mailboxes, and bus stop stands used to be the only way to reach out to the general public about a movie, a product, or an event. Now, we see one ad after another flipping on a bus, or a building, lit up for the public to see. This type of outdoor display advertising is replacing old media for a newer, faster, digital age.
This trend became increasingly important after the Highway Beautification Act of 1965 limited the number of billboar