Google Penguin Strikes Again

If you are an SEO company, watch out; the newest Penguin is out to get you. In October, Google announced the release of the newest version of its PageRank algorithm, Penguin 2.1, in an effort to drop rankings for poor quality sites on their search engine results pages. This new version is projected to impact about 1 percent of search engine inquiries, and forces search engine optimization, SEO, companies to find better ways to market their customer’s sites. Google will continue to use their existing algorithm to determine the success of organic clicks since about 75 percent of users choose these links over paid ads. If a site produces 18 percent organic clicks, they are considered number one. Ten percent of organic clicks are number two, and 7 percent, number three. The newer version is not entirely different tha