If you are an SEO company, watch out; the newest Penguin is out to get you. In October, Google announced the release of the newest version of its PageRank algorithm, Penguin 2.1, in an effort to drop rankings for poor quality sites on their search engine results pages. This new version is projected to impact about 1 percent of search engine inquiries, and forces search engine optimization, SEO, companies to find better ways to market their customer’s sites. Google will continue to use their existing algorithm to determine the success of organic clicks since about 75 percent of users choose these links over paid ads. If a site produces 18 percent organic clicks, they are considered number one. Ten percent of organic clicks are number two, and 7 percent, number three. The newer version is not entirely different than its predecessor, Penguin 2.0, but dives deeper into the analysis of spam activities on websites.
Google is constantly looking for ways to enhance a user’s experience, and urge them to conduct as many transactions using Google products. Google Chrome is a good example of this, as well as Google+. Almost half of all marketers use Google+ and even more are interested in researching about it and using it more often. With so much traffic on Google, it is no surprise that companies fight to be seen on the first page of its search engine results. The best SEO companies know this and will likely amp up their efforts to thwart Penguin 2.1 from striking their clients. SEO techniques have improved drastically in the last few years and the emphasis is now placed on quality content that a user would want to read. They create organic writing that do not rely exclusively on link building, securing the website’s search ranking.
Even with Google’s newest threat to SEO strategies, SEO services will continue to provide companies with a solid way to market their company. A quarter of all the money spent on marketing in 2012 was done online and that number is expected to increase, especially among active mobile app users. The number of people using their mobile device applications is expected to reach 2.1 billion within the next few years. For this reason, companies will continue to consult an SEO company to help them increase their search engine rankings. Because of Google’s Penguin 2.1, SEO experts will just have to get smarter about it. For more, read this link.by