Whether or not you want to believe it, the marketing world is changing. While print and television media used to drive leads and sales, the internet is beginning to usurp their roles. Online marketing is becoming a number one priority for small businesses across America as more businesses begin to recognize that most of their consumers are turning to the internet for information about products and services. In this article, we’ll provide some information about the most important components of online marketing.
It’s Not Going Anywhere
There’s no reason to think that internet marketing is going to wane in importance any time soon. Almost 79% of North Americans are internet users, and the number is projected to grow substantially. Many Americans own smartphones, meaning that they even use the internet on the go. According to one study, there are 4.9 billion Internet searches every month. Boiling down to 1,890 searches each second, that’s a remarkable number. The internet and search engines have become the number one source of information about almost everything, including businesses.
Pieces of the PuzzleSocial Media
Sites like Facebook and Twitter are used by 43 percent of all online consumers, making them an ideal place for advertising. Creating and maintaining an account can not only have an affect on search engine rankings but can provide valuable advertising to target markets. Ninety percent of companies utilize social media marketing, but only one in eight measure the direct revenue impact of social media. Many elect to hire social media managers, especially knowing how critical social media reputation management is to brand management, but 88 percent allow their owners to serve as the primary marketer. In such a situation, it is essential to be careful, as social media scandals can escalate with remarkable rapidity.
Perhaps the most frequently recognized component of SEO, link building involves the placement of links to a site in the context of quality content around the web. Internet marketing for small businesses largely revolves around this process. Many companies choose to hire SEO companies fully dedicated to the generation of content containing client keywords and links. Since more than 75 percent of search users choose organic results instead of paid listings, link building is essential to better search engine results.
All the content creation, link building, and social media in the world won’t help a business without solid branding. Consumers develop an impression of a company within seconds of reaching it’s site, so usability and design are critical to the success of a user’s visit. Website logo design services can help businesses to convert their brand personalities into working strategies through the construction of logos and web sites.
Online marketing is certainly a multifaceted arena, but it’s an essential one for the modern business owner to understand. It can’t be ignored any longer.
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