The Often Forgotten, yet Important Factor of Online Marketing

The marketing industry has recently been moving away from traditional marketing strategies, and towards newer strategies involving online marketing methods. There are many reasons for this change, and most of it is due to traditional marketing efforts such as television, radio, and billboard advertisements simply not being as effective, or as measurable as the opposing online marketing strategies. According to the Search Engine Journal (SEJ), only about 18% of television advertisement campaigns return a positive ROI. Comparatively, the SEJ reports that about 81% of businesses who use online marketing efforts such as blogging, consider the method to be a valuable marketing effort. On average, businesses that blog have an estimated 434% more indexed pages online than those who do not — generating more