The world of online marketing has evolved over the past decade or so, and search engine optimization services, also known as SEO services, have become a popular option. Interestingly, 79 percent of search engine users have said they almost always click on natural search results, while 80 percent of search engine users have said they rarely or never click on the sponsored search results. This shows the importance of SEO, as SEO only provides organic and fresh content.
It is estimated that by 2012, 88.1 percent of American internet users aged 14 or above will either browse or research products online. In addition, by 2016, more than half of all dollars spent in the American retail sector will be influenced by online marketing or web presence. Typically, those who turn to SEO as an internet marketing strategy will be rewarded, as their product or service will gain exposure.
SEO providers, particularly white label seo services, provide the freshest content to companies. White label SEO is unbranded SEO in which the client company can design their entire marketing strategy. SEO companies also resell seo services to other companies that can provide other services, such as link building, web design and social media work.
Seo does not only refer to search engine work. Since over 60 percent of adults shop online using their mobile phones, more and more websites need website optimization. Sites that are mobile friendly generate more income than sites that are not, as more and more people shop only on their mobile phones. On that note, some SEO services can provide services that create mobile websites for their clients.
Furthermore, SEO companies can provide social media sites for their clients as well. A whopping nine out of ten adults who use the internet use social media “extensively,” so as a result, social media sites for companies can provide their fans the opportunity to post valuable feedback, ask questions, and be aware of promotions, giveaways and new products.
At the end of the day, the internet has become one of the world’s most valuable marketplaces and congregating places. Ultimately, the internet’s ability to market rivals none, and as a result, companies who want to maximize profits would be well advised to turn to SEO as a marketing strategy.by