Jun 24 2013 June 24, 2013 June 24, 2013 18Comments by admin

Veterinary Websites Entice Pet Owners and Pet Lovers

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Before veterinary websites became popular with veterinarians across the country, the vast majority of vets relied upon traditional marketing strategies to capture and retain pet owners for their vet products and their vet services.

One of the most popular of these traditional marketing strategies by which vets captured and retained patients for their vet products and vet services consisted of placing print ads in newspapers, magazines, professional journals, and other print publications which circulated throughout the country. Another one of the most popular of these traditional marketing strategies by which vets captured and retained patients for their vet products and vet services consisted of installing large billboards in busy city intersections or along the sides of major interstate highways which spanned the entire length of the United States of America; these billboards were designed to arrest the attention of busy pet owners as they raced along the interstate highways and through the busy city intersections desperately trying to reach work before the big old town clock struck nine o’clock in the morning. Still another one of the most popular of these traditional marketing strategies by which vets captured and retained patients for their vet products and vet services consisted of showcasing vet products and vet services at large annual and semi annual conventions which were hosted in major cities which were located all across the country.

Although these marketing strategies were undoubtedly successful in the days before veterinary websites, vet websites, and vets websites became popular, today, digital technologies such as veterinary websites have rendered many of these traditional marketing strategies by which vets captured and retained patients for their vet products and vet services obsolete. Vets can no longer expect to capture and retain patients for their vet products and their vet services now that more than 93 percent of all pet owners learn about new vet products and new vet services through popular search engines such as Google and Yahoo which redirect them to veterinary websites. How can vets expect to capture and retain patients for their vet services and vet products now that the vast majority of pet owners refuse to take their animals to vets who have bad veterinary websites or no veterinary websites at all?

For these reasons, many vets have spent thousands of dollars developing high quality veterinary websites. They have spent so much money on veterinary websites because they have been told that email marketing strategies bring in more than 40 dollars for every dollar that is spent to develop a strong veterinary website. They also spend so much money on their veterinary websites because somebody told them that more than 57 percent of businesses today have acquired a customer through the company blog. Many of these vets have tried and failed to develop their own veterinary website. However, many of these vets have reported that they are much happier with veterinary websites which are designed by third party website designers than they are with the websites that they tried to design by themselves.

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