There are approximately more than 100 billion global web searches each month. Included in that astounding number are the 152 million users who use their mobile device to search for local reviews, local restaurants, or nearby businesses via a free web directory listing. The number of free web directory local searches are rising so fast, in fact, that between April and December 2012, local mobile content consumption rose 21 percent!
Local searches are so prevalent nowadays, that nearly half of all mobile users look up product or services to find a local business. Here is something else worth noting, too. Approximately 77 percent of mobile device internet users who conduct a local search on a free web directory (59 percent of users from their PC) actually make the purchase, whether it be in person, online, or over the phone.
So what does this mean for your business? How important do you think it is for you to get your business listed on a free web directory? I would say it is very important.
Let us consider, for example, that your website gets picked up by a free web directory, such as Yahoo local or SuperPages (we are excluding free online articles cocitations at this moment). Because of the cocitation from these directories, your site is now deemed more legit, and will appear higher on the local listing. There were 1,722,071,000,000 web searches last year. If you factor in that 20 percent of those searches are for local businesses, you do the math.
These numbers bring us to another important SEO tool … backlinking. You do not just have to rely on local directories for backlinks. You can also get backlinks by creating (or finding) new content online, such as from a free article directory, and linking said free articles back to your website.
You might then ask, how does a search to find free articles, and then linking them to my site, benefit me? Well, the more links to the site, naturally the more traffic. The more traffic, and the more likely your website will appear at the top of a search engine result page.
Sixty eight percent of web users only click on links that appear on the very first page of a web search query. If you are not utilizing local search and cocitation SEO strategies, where does your business appear?by